Citizens of the sea
Inspired by life by the ocean and created between different places, cultures and coastlines.
Ula is a lifestyle brand shaped by freedom, travel, sun faded days and a deep connection to the sea. Designed for slow living, everyday escapes and pieces made to move with you wherever you are.
How it started
Ula was founded in 2023 by Argentine fashion and creative designer Nurit, after years of working with brands and creative projects around the world.
Now designed from Ericeira, Portugal, Ula was created with a focus on timeless pieces, original prints and thoughtful design.
Inspired by a slower way of living, the brand blends effortless aesthetics with versatile pieces designed to move between beach, travel and everyday life.
What Ula stands for
Slow over fast.
Small batches over mass production.
Hands over machines, where it matters.
Honest materials over marketing claims.
We create with intention — for real life, real movement, real days under the sun.
Citizens of the sea
We’re not a fashion brand pretending to care about the ocean.
We’re a small group of women who live by it, surf in it, swim in it — and build with intention so it stays alive for the next ones.
Every Ula piece is made in small batches, by hands we know, in a town that taught us everything about respect for the sea.